the first decade of modern oral was defined by simple nicotine delivery. the next decade is to be defined by real “sensory experiences“ and it will become the category‘s new signature. future preference depends on real “experiences“ creating sensory
elements like fast delivery, fizz, flavor, mouthfeel, texture and ritual. no one has an “experience portfolio“, from pouches to other products, as broad, protected and advanced as splash with three products near launch.

most pouches deliver nicotine or flavour.

splash delivers a real experience.

rather than following the rules of today’s pouch category, splash reinvented them by introducing an entirely new sensory world. through controlled effervescence, splash creates an authentic oral sensory reaction that continuously engages the senses – from the very first moment to the very last.

protected by 16 granted patents, the splash formula creates a controlled chain reaction of real effervescence, faster flavour activation, enhanced mouthfeel and an intense, long-lasting sensory experience.

splash transforms oral products from functional delivery into active sensory journeys.

enjoy splash. enjoy the real experience.