The SPLASH sensory platform

Two heroes.
One sensory force.

Adults are asking for more than another oral product. SPLASH is the only product experience platform that answers with two new formats - discreet, efficient, fast-acting and unmistakably alive.

01 · ACTIVE POUCHSPLASH POUCH
Three freestanding SPLASH nicotine pouch cans in blue, yellow and purple
Nicotine range
Three freestanding SPLASH active pouch cans for energy, refreshment and sleep
Active range

Any active. A familiar format transformed by real effervescence.

ONE
SENSORY
PLATFORM
02 · ACTIVE DEVICESPLASH AIR
Three closely arranged white SPLASH Air devices on a black background: yellow for nicotine, red for energy and blue for well being

A discreet device. A controlled ritual. A vapour-free experience.

Nicotine · caffeine · focus · calm · wellness · dietary · coffee & tea · performance

Explore the sensory platform ↓

The category is moving

Consumers ask for
new oral experiences.

Functional delivery defined the first generation of modern oral. Today, adults expect more: a format that is discreet and efficient, works fast and creates a sensation they can feel, recognise and remember.

SPLASH is the only product experience platform built to answer that demand. It connects product, active, technology and ritual - across Pouch and Air - with one unmistakable sensory signature.

THE FIRST PHASEFunctional
delivery
THE NEXT PHASEConsumer
experience

Two products · one platform

Meet the
heroes.

SPLASH Pouch and SPLASH Air are two distinct rituals connected by one sensory signature. Both are built to carry active experiences far beyond a single category.

SPLASH POUCH

Why another pouch?

Because most pouches simply deliver an active or flavour. SPLASH delivers a real experience.

  • Controlled effervescence
  • Fast flavour activation
  • Built for a broad world of actives
SPLASH active pouch collection
Active pouches for nicotine and functional experiences.
A white mountain formed from thousands of stable foam bubbles - the formula behind the SPLASH sensory platform
Thousands of micro-reactions. One unmistakable SPLASH experience.

The SPLASH formula

Others talk fizz.
SPLASH makes fizz.

The foam-bubble mountain makes our platform visible: thousands of precisely managed micro-reactions working together as one sensory system.

It is the shared formula behind SPLASH Pouch, SPLASH Air and whatever comes next.

SPLASH Pouch SPLASH Air Next formats

One platform · any active

From nicotine to focus.
From coffee to calm.

The SPLASH platform is designed to carry the active while transforming the way it is experienced. Controlled effervescence creates movement, stable foam, fast activation and a changing mouthfeel - across both pouch and device formats.

01

Stable foam

A connected delivery experience built from thousands of tiny reactions.

02

Fast activation

An immediate opening that makes the format feel alive from the start.

03

Flavour in motion

Movement and flavour develop together as one sensory system.

04

Evolving mouthfeel

A sensation with a beginning, progression and recognisable finish.

05

Texture

A tactile dimension that turns delivery into a full experience.

06

Ritual

A distinctive moment people can recognise and remember.

Protected sensory technology

Built on science.
Designed to be felt.

5years of
research

We have researched extensively to find a modern and smooth way to deliver active ingredients into the body. We found the breakthrough in foam ingested via the oral mucous membranes. In the medical sector, foam and fizz have already been used for several decades - from Alka-Seltzer tablets to advanced, targeted delivery systems.

16granted patents

The SPLASH platform combines controlled effervescence, foam formation and oral delivery in a protected technology foundation designed for multiple formats.

01Activatesaliva begins the reaction
→
02Movefoam and flavour come alive and act as a micropump, pushing all relevant ingredients out of the product
→
03Experiencea chain reaction of actives and flavors starts and creates a unique mouthfeel

The active is the choice. The experience is SPLASH.

Any active.
One unmistakable experience.

A new format for a new adult generation: discreet and efficient, fast-acting and designed around the experience adults expect today.

01

Nicotine

An adult experience without smoke or vapour.

02

Caffeine

Fast-acting energy with a sensory signature.

03

Focus

Purposeful formats for concentration and clarity.

04

Calm

Thoughtful rituals for relaxation and evening routines.

05

Wellness

Modern experiences for everyday wellbeing.

06

Dietary

A new sensory route for functional ingredients.

07

Coffee & tea

Familiar beverage rituals in a new oral format.

08

Performance

Dynamic delivery for active lifestyles.

SPLASH Air device range on a black background

Our direction

The new format for a new adult generation.

Headquartered in Germany, SPLASH brings together consumer insight, science, design, engineering and flavour expertise. We rethink how energy, caffeine, calm, dietary actives, beverages, tea and nicotine can be experienced - creating formats with a clear identity of their own.

Explore the wider sensory platform ↗

Create what people remember.

Let’s build the next
oral experience.

contact@splash.store ↗